IDEA
A slightly unnecessary thought appears. We refuse to ignore it.
Where unnecessary thoughts become surprisingly useful objects. This is the messy bit between “what if?” and “add to cart.”
SEE WHAT SURVIVED> IDEA_DETECTED................ YES
> NECESSARY.................... DEBATABLE
> WEIRD_ENOUGH.................. PROBABLY
> PRINTING...................... AGAIN
> STATUS: MAKING IT REAL_
A slightly unnecessary thought appears. We refuse to ignore it.
We print it. Stare at it. Change one tiny thing. Print it again.
Does it work? Does it survive a desk? Does it make us grin?
If it passes the weird test, it gets released into the world.
If it sits on your desk all day, it might as well have a point of view.
Small enough to wear. Weird enough to get asked about.
Function matters. So does the tiny unnecessary detail that makes you want it.