USEFUL ≠ BORING
A product can solve a problem and still look like it has a personality.
MADE WEIRD / WHY?
BECAUSE BORING
ALREADY EXISTS.
There are enough objects designed to disappear into the background. We’d rather make the ones you notice, use, talk about and occasionally have to explain.
OKAY. SHOW ME.
THE VERY SERIOUS MANIFESTO
NORMAL
NORMAL
WAS NEVER
THE PLAN.
We make small-batch 3D-printed objects for desks, shelves, pockets, ears and people who think “why does this exist?” is usually the beginning of a good idea.
SMALL BATCH > SAME SAME
We’d rather keep experimenting than make a million identical things.
THE DETAIL IS THE POINT
A curve, texture, colour or joke can be the entire reason an object deserves to exist.
WEIRD IS A FEATURE
If everyone instantly understands it, we may not have pushed it far enough.
WHY 3D PRINTING?
BECAUSE IDEAS
SHOULDN’T HAVE
TO WAIT.
3D printing lets us go from ridiculous thought to physical prototype quickly, make small quantities, iterate constantly and build shapes that would be annoying to manufacture any other way.
It also means your object may carry subtle layer lines and tiny variations. We like that. It’s evidence that something was actually made.
THE MADE WEIRD TEST
HOUSE RULES.
01WOULD WE KEEP IT ON OUR OWN DESK?
02DOES IT DO SOMETHING — EVEN IF THAT SOMETHING IS JUST MAKE YOU SMILE?
03IS THERE AT LEAST ONE DETAIL THAT FEELS UNNECESSARY?
04WOULD A BORING VERSION OF THIS BE WORSE?
STILL ASKING WHY?